How to Build Trust and Increase Conversions This Black Friday Cyber Monday

A talk by Lauren Ladra
Director of Partnerships, TrustedSite

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About this talk

TrustedSite's Director of Partnerships, Lauren Ladra, will be presenting a session on the best practices for building trust and increasing conversions on your website this holiday season. Learn how to address the needs of new visitors to make the most of your holiday traffic. You'll walk away from this session with 5 trust-building tips to help give shoppers the confidence to complete their purchase and real life examples of how to minimize friction in the checkout funnel and increase conversions.

Lauren Ladra

TrustedSite's mission is to create a more transparent internet where everyone can stay safe and businesses can thrive. They believe trust should be earned, not bought, and offer resources to help businesses prove they are legitimate, reliable, and safe. With increased transparency, people can build trust in businesses and shop online with confidence.

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