Your Ultimate BFCM Messaging Strategy: 3 Tactics That Will Explode Your BFCM Revenue

A talk by Brigitta Ruha
Head of Marketing, Recart

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Brigitta is giving away the following

Apple HomePod

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About this talk

Last year’s Black Friday was like no other, but 2021 also presents a unique set of challenges for brands and eCommerce sites as we inch away from the pandemic.

Consumers sheltering in place during the winter surge of COVID-19 didn’t stop shopping — instead, they turned to online and mobile channels, subverted expectations about convenience, and looked for a great digital experience and a stronger connection with retailers.

To help you prepare for the first mobile-first holiday season we've ever seen, I'm going to show you 3 messaging tactics that fast-growing brands deploy to generate more sales and maximize their revenue per visitor on mobile:

  • First, I'll show you how to meet today shoppers' digital expectations to maximize your list growth
  • Then, I'm going to teach you how to cut through the holiday noise with campaigns and reach your customers 8x more effectively compared to emails
  • And lastly, I'll teach you how to deal with cart abandonment. 90% of customers don't use the discount they ask for, and 82% of US shoppers leave their cart full.

Ready to make this season your best ever?

The Ultimate SMS Guide You'll Need This Year

Breaking through the ecommerce noise around BFCM is tough. So we created an SMS guide packed with full chock of actionable ideas to help you stand out in the crowd with your SMS marketing strategy. We've also broken down the strategy to three phases, with examples on creative sales ideas, distinguishing yourself with a unique voice. We also dig into tactics that drive holiday sales.

Please note, you need to register as an attendee before you can access this freebie.

Brigitta Ruha

Marketing and eComm lover with 5+ years of marketing experience. Empowers brands to establish long-lasting relationships with customers, drive more sales, and boost revenue.

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