About this talk
Last year’s Black Friday was like no other, but 2021 also presents a unique set of challenges for brands and eCommerce sites as we inch away from the pandemic.
Consumers sheltering in place during the winter surge of COVID-19 didn’t stop shopping — instead, they turned to online and mobile channels, subverted expectations about convenience, and looked for a great digital experience and a stronger connection with retailers.
To help you prepare for the first mobile-first holiday season we've ever seen, I'm going to show you 3 messaging tactics that fast-growing brands deploy to generate more sales and maximize their revenue per visitor on mobile:
- First, I'll show you how to meet today shoppers' digital expectations to maximize your list growth
- Then, I'm going to teach you how to cut through the holiday noise with campaigns and reach your customers 8x more effectively compared to emails
- And lastly, I'll teach you how to deal with cart abandonment. 90% of customers don't use the discount they ask for, and 82% of US shoppers leave their cart full.
Ready to make this season your best ever?